SUTCH
SUTCH is a fashion brand inspired by modularity and flexibility. Their goal is to create sustainable clothing that could be mixed-and-matched to create various looks depending on each person’s unique style.
The brand’s logo is inspired by the Thai flower, Mali-Tord. This flower has petals that, when shed, are instantly replaced. The flower’s form was used to reflect SUTCH’s clothing, which had pieces that could be removed to create various different styles. In addition to reflecting the SUTCH’s philosophy, the logo could also be seperated and used on different parts of the clothes as a way to keep track of the different pieces.
Photographed by
Tara Patumnakul