LUMLUM
LUMLUM is a Thai restaurant and tiki bar in Hell’s Kitchen, New York. Settled amongst a variety of restaurants, they wanted to create a restaurant that serves authentic Thai food with authentic Thai experiences, bringing a slice of Thailand to New York.
Our approach focused on creating a relaxed brand that was flexible enough to show the relaxed and care-free nature of Thai beach life. We created a cohesive identity using illustrations, typography, and a clear color scheme as building blocks that could be used depending on their needs. The result is a brand that could be easily identified while still flexible enough to encapsulate the care-free nature of Thai beach life.
Designed in collaboration with
Phurich Kananit and Pemika Lewchalermwong
Illustrations by
Phurich Kananit and Pemika Lewchalermwong