DETDED
Det Ded is a project initiated as part of the Saphan Khwai variety exhibition by SMM (Studio Marketing Materials) during Bangkok Design Week 2023. This piece started with the idea to show the vast variety of businesses around the area.
Di-Det is a noodle shop known for their beef noodles, open throughout the day while T-Ded 99 is a famous nightclub open throughout the night. Although these two businesses share similarities in their name and location, their products and services are vastly different. By switching and juxtaposing the logotypes we wanted to highlight the differences in the businesses, as well as the importance of a logotype and its role in reflecting a brand’s identity.
Designed as part of and under the guidance of
Studio Marketing Materials.
Di-Det is a noodle shop known for their beef noodles, open throughout the day while T-Ded 99 is a famous nightclub open throughout the night. Although these two businesses share similarities in their name and location, their products and services are vastly different. By switching and juxtaposing the logotypes we wanted to highlight the differences in the businesses, as well as the importance of a logotype and its role in reflecting a brand’s identity.
Designed as part of and under the guidance of
Studio Marketing Materials.