A KID FROM SEOUL
Fall Winter 2023 Collection
We were approached to create the art direction and design the visual assets for A KID FROM SEOUL’s 2023 Fall Winter Collection, under the theme of mundane repetition. The theme focuses on exaggerating the miniscule, seemingly trivial tasks of traditional 9-5 office jobs.
Keeping true to the theme, we created a visual identity using techniques and materials that could be done in the office, such as photocopiers, clips, and staplers. The visual assets created were made using an analog approach of printing and photocopying the brand’s logo along with texts. In addition, we also suggested a photographic direction that was reminiscent of traditional offices to tie the overall visuals together.
Designed in collaboration with
Varinthorn Pormajanya
Photographed by
Tara Patumnakul
Images courtesy of AKFS