Aestima Asset
Aestima Asset is a real estate company focusing on developing sustainable housing using innovative technology, creating communities that are also environmentally sustainable. Competing among the plethora of real estate companies, they wanted to stand out with their innovative mindset and unique approach to sustainable living.
We approached the project with the idea of creating an identity that reflected the technology-driven approach to real estate. We wanted to create an identity that was unique, while not overshadowing their homes. This resulted in their mark, inspired by the three pillars they aim to uphold, technology, community, and sustainability. The mark was then expanded to create a dynamic system that would become synonymous with the brand.