Papon Punyahotra
SUTCH is a fashion brand inspired by modularity. Their first collection features clothes that could be mixed-and-matched to create various looks unique to their customers. The brand’s logo is inspired by a Thai flower: Mali-Tord. This flower has the ability to shed its petals and instantly grow new ones.

The flower’s form and logo’s usage reflects SUTCH’s idea of customizability. SUTCH’s brand is not only recognized by one single logo but three different logos that could be rearranged and customised on various applications.

Photography by Tara Patumnakul