Papon Punyahotra
LUMLUM is a Thai restaurant and tiki bar in Hell’s Kitchen, New York. Their restaurant aims to serve authentic Thai food with authentic Thai experiences. Therefore our team wanted to display the relaxed-vibes and vibrant colors of the beaches in Thailand.

We created various illustrations with a focus on the ingredients, menus, and scenery associated with Thai Seafood cuisine. The color scheme also reflects the spicy kick that comes with Thai food.

Designed in collaboration with
Phurich Kananit and Pemika Lewchalermwong

Illustrations by
Phurich Kananit and Pemika Lewchalermwong