Papon Punyahotra
Det Ded is a project initiated as part of the Saphan Khwai variety exhibition by SMM (Studio Marketing Materials) during Bangkok Design Week 2023. I wanted to show the vast variety of businesses around the area.

Di Det is a noodle shop known for their beef noodles, open throughout the day while T-Ded 99 is a famous nightclub open throughout the night. Although these two businesses share similarities in their name and location, their products and services are vastly different. By switching and juxtaposing the logotypes I wanted to highlight the differences in the businesses, as well as how their logotype reflects their identity.

Designed as part of and under guidance of
Studio Marketing Materials.