Papon Punyahotra
Brand identity and hangtag design for A KID FROM SEOUL (AKFS) a streetwear and lifestyle brand based in BKK, Thailand. The unique mark doubles as the letter “O” in the logotype as well as the letter “S” when used separately as a mark. The brand’s logo was designed to be flexible as AKFS’ brand is always changing and experimenting with new and unique ideas. The logomark could be used as a whole or seperated to be used on various parts of the same product.

Designed in Collaboration with
Phurich Kananit and Pemika Lewchalermwong
Photography by Varin Pormajanya